Workplace Solutions for the American Cancer Society

Business Issue
The American Cancer Society is the largest voluntary health organization in the world with 98 percent name recognition. In order to grow and continue to lead the fight against cancer, the Society wanted a marketing campaign that would help their staff solicit participation from Fortune 500 companies and their employees.

Business Solution
The Workplace Solutions Campaign was developed by A&S Creative Works to introduce large companies to the mission and services of the American Cancer Society. The campaign focused on the wants and needs of corporate decision makers and identified the criteria that needed to be met in order to gain their trust and participation. By communicating the value of associating with the American Cancer Society, the campaign removed barriers and allowed a mutually beneficial dialog to be established. The comprehensive campaign included overview brochures, mission specific literature, a newsletter, training documents and other supporting materials.