Creating the
Spectrum Brand of Photo Papers
Business Issue
In response to the growth of the
digital photography market,
Georgia-Pacific decided to launch a
new series of photo papers for use
in ink jet printers.
Business Solution
A&S Creative Works developed a
line of packaging that establishes
the Spectrum brand name and captures
the imagination of a broad range of
digital camera users. The Spectrum
packaging was designed to attract
people who shoot casual everyday
snap shots as well as serious
hobbyist who take portraits and
landscapes. The new design clearly
demonstrates the benefits of using
Spectrum paper and touches the
creative spirit in all levels of
consumers who take digital
photography.
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