Branding UniPro
Foodservice Products
Business Issue
UniPro Foodservice is a member
supported co-op that purchases and
distributes food products to the
foodservice and hospitality
industries. In addition to the well
known name brands that they offer,
UniPro wanted to create their own
brand of products that would meet
certain price point requirements and
fill in their line of products to
make them one of the largest and
most comprehensive suppliers in the
world.
Business Solution
A&S Creative Works created the
new brand and a program of sales
collateral materials that allowed
UniPro to introduce hundreds of new
products in a powerful and effective
campaign. The branding process
involved logo development, product
literature, packaging design,
point-of-sale materials, sales aids
and trade show graphics.
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