Building Clark’s
Brand for Home Solutions
Business Issue
Clark’s offered a wide range of
services to homeowners and
contractors under a variety of
banners, logos and company names.
This divided brand identity caused
confusion among customers as well as
making marketing cumbersome and
difficult to control.
Business Solution
A&S Creative Works developed a
single brand identity and branding
system that brings all of Clark’s
services under one unifying
marketing program. Clark’s Home and
Construction Solutions is now
promoted to homeowners and
contractors in a clear and concise
package that makes it easy for
customers to understand and purchase
all of Clark’s services.
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