Introduction of a New Product for Sector
Medical
Business Issue
Sector Medical received USDA approval for
the ApLab screening devise to be used in the
diagnosis of sleep disorders. Marketing
ApLab successfully required a program that
delivered a concise and appealing message to
doctors, insurance companies and patients.
Business Solution
Sector Medical asked A&S Creative Works
to create a campaign to introduce this new
technology to the marketplace. The campaign
was designed to raise awareness of the
problems that are often related to sleep
apnea and other sleeping disorders. An
integrated media campaign involving print
ads, brochures, customer educational
literature and a web site were developed to
promote the product and generate sales
leads.
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