The Actec Systems
Brand Story
Business Issue
Actec Systems is a successful and
well respected supplier of claim
reporting services for the insurance
industry. However, until recently,
they had very little brand
recognition and an unclear position
among insurance industry decision
makers.
Business Solution
Actec Systems asked A&S Creative
Works to develop the Actec brand
story from the ground up. By
learning about the needs of Actec
customers and the problems they face
in their business, A&S identified
the primary beneficial solutions
that Actec brought to customers and
built a brand communications
campaign that addressed these
customer needs. Content development
and design of the brand logo and
identity system, sales literature,
sales presentations, brochures and
web graphics provided Actec with the
tools they needed to clearly
communicate their brand message and
improve their effectiveness at
promoting their services.
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